E-branding. Marcas vivas
Sinopsis
Este libro se dirige a personas que necesitan una guía clara y aplicada para entender cómo se construyen hoy las marcas en entornos digitales: estudiantes, docentes y, especialmente, profesionales que gestionan marcas, comunicación y experiencia de cliente.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.
